Which Overlay Headline Got 108% More Newsletter Opt-Ins – ‘Best Offers for You’ vs. ‘Welcome to Star-Kauf’
Star-Kauf, a German ecommerce deal site (now xxl-sales.de), conducted this test with the help of QUISMA using Google Website Optimizer (now Content Experiments).
Surprised? We were, too. Best practices from ecommerce site testing points to welcome copy being a conversion-killer. There’s also a wealth of evidence indicating deal-seekers appreciate seeing the best deals immediately. This test defies both of those best practices.
Consider this your weekly reminder that you can’t rely on best practices. Your audience is a unique group of people from anyone else’s audience. Keep testing to ensure you know how your own audience will react.