When you go through a big life event — say a milestone birthday for a parent or a wedding — there are probably going to be a lot of mini-events that happen before and after the big one. But you might not think to hire a professional photographer for them [...]
PacketZoom, a startup that helps app developers speed up and optimize app delivery on mobile devices, announced a $5M Series A today. The round was led by Baseline Ventures with participation from First Round Capital, Tandem Capital and Arafura Ventures. Today's investment brings the total raised to over $9M, according [...]
Three-quarters of mobile gamers say they are likely to download a new game during the holidays.
That's according to a new study from Tapjoy, which further notes that a majority of gamers are also now more likely to engage with rewarded ads.
Findings from the study were released in a research report [...]
Is Black Friday marketing ruining your Thanksgiving traditions? Maybe “ruining” is a harsh term, but it's no secret that Black Friday is slowly becoming Black Thursday and Friday. Twenty years in the future, we'll be telling our children about how almost everyone in America used to have a pleasant family [...]
This week, MMW learned that BandwidthX is ready to roll out BxNotify, the company's newest addition to the BX product line.
So what's the new offering packing?
This messaging service channel utilizes the same SaaS platform as the company's main service BxMarket. BxNotify allows mobile network operators (MNOs) and mobile virtual network [...]
Criteo, a commerce marketing technology company, recently shared the findings of its Global Commerce Review for Q3 of 2017.
The analysis explores shoppers' winding path to purchase across numerous devices, browsers and apps. A primary finding of the research reveals retailers have a greater impact on mobile devices when an engaging [...]
Tappx, a fast growth mobile app monetization company, shared with MMW this week news of the opening of a new office in Beijing and the appointment of Bob Wang as China Country Manager.
This expansion means that Tappx now has active operations in Spain, India, UK and China.
We're told that the [...]
The story of AppLovin‘s acquisition has taken another turn. We first reported that the mobile ad startup was in acquisition talks in August of last year, and the announcement came a month later: AppLovin would sell a majority stake Chinese private equity firm Orient Hontai Capital. Today, however, CEO Adam [...]
We knew this was only a matter of time, but Google today confirmed that Google Lens as part of the Google Assistant is now rolling out to all Pixel phone owners. That's something Google already announced at its hardware event, but until now, the timing was unclear. If you don't [...]
No doubt hoping to get a jump on that holiday traffic, Nintendo's latest mobile opus, Animal Crossing: Pocket Camp has hit iOS and Android a day ahead of schedule. The latest installment of one of the game company's most adorable franchises was first announced this time last month. In spite [...]