AdWords has been rolling out more and more audience targeting features, and made Life Events targeting available to all advertisers last month. Having all of these options is great, but your head might be spinning when trying to determine the right strategy — custom intent audiences, or life events, or [...]
When most people think of advertising on LinkedIn, they think of traditional Direct Sponsored Content. While Direct Sponsored Content is still the bread and butter of LinkedIn, it's worth taking a look at one of the other campaign options: Sponsored InMail.
Let's hop into what InMail campaigns are and how to [...]
Bing has been working on many new features to stay competitive in the PPC space. Earlier this month at the Bing Partner Summit, Microsoft introduced the Microsoft Audience Network (MSAN). Powered by the Microsoft Graph (the API for Microsoft 365) and artificial intelligence (AI), this is a new audience [...]
I came across a post from our friends at PPC Hero about 5 Facebook Settings to Audit in Your Account. I've been spending a good chunk of my days in LinkedIn lately so that post got me thinking.
Which settings are folks potentially overlooking in their LinkedIn campaigns that could be [...]
Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's News & Views!
From the Experts
The 3 Ways to Submit a Google Shopping Feed to Google Merchant Center – Video: An option that is great for smaller operations, the option to use FTP and upload an XML [...]
by Jayson DeMers
Local search functions a little differently than national search; you'll face far less competition, and you'll be working for a position in the “local 3-pack,” the top 3 results for a given query, based on a user's location. While many of the ranking factors [...]
I went into Google Analytics recently to look into results for a campaign and noticed this banner at the top:
Anything that impacts my data is a big deal, so I clicked the Learn More link to understand what these changes are.
Understanding the Data Retention Change
Basically, Analytics is letting you decide [...]
by Robert Clough
A lot of business owners tend to cringe at the thought of trying to figure out SEO. It seems difficult, complicated, and is a huge time suck.And some of SEO is difficult, complicated, and a huge time suck. But not all of it is. Some of it, [...]
by Jayson DeMers
Many marketers work hard to achieve first page rankings but don't know what to do when they don't get many clicks. It's often assumed that getting on the first page of search results means automatic traffic, but it doesn't. Even getting on the first [...]
The Bing Ads import option was one of the greatest additions to the PPC world in my opinion. Bing has released new features to their Google AdWord's import for a more simplified workflow.
Let's take a look at some of the most recent updates.
Increase in the Number of Items You Can [...]