As PPC practitioners we're tasked with many things.
We research keywords to know what terms customers use when looking for solutions that our products provide. We write and test ad copy to find the perfect messaging that communicates how our product provides that solution, under strict character limits. This ad copy, [...]
While AdWords provides insights into ad impressions, cost, and conversions, it doesn't deliver all of the information needed about website visitor behavior after the click and before a conversion.
However, a wealth of actionable data can be found by using Google Analytics reports along with AdWords.
Google Analytics is a handy, and [...]
A few weeks back, I wrote a post about creating killer reports. I noted a few reporting platforms worth checking out. They all have their pros and cons but for paid search marketers, the one with the most value is probably Google Data Studio.
If you haven't had a chance [...]
Google Tag Manager (GTM) allows you to set up Google Analytics, from tracking simple pageviews to custom events, without having to add additional code to your site.
In this article, we'll walk through the process of configuring Google Analytics in GTM.
Deploying the Global Google Analytics Code
To start, you'll need to have [...]
Facebook Carousel Ads have become a very popular ad unit recently. Advertisers are loving the ability to engage the audience with more than one ad message in a single interaction and allow them to see multiple sides of the product or service being advertised.
One of the more common questions I [...]
From the Experts
State of Digital
Top Things You Didn't Know You Could Do In Bing Ads: We learned some handy tips from this post, so you might too! Our favorite tip mentioned? Automated Imports.
Increase Revenue This Holiday Season With These Google Shopping Features: The holiday season is quickly approaching, so [...]
Every great pay-per-click campaign manager knows that ‘set it and forget it' is never the way to go when responsibly managing a PPC campaign. PPC campaigns require regular TLC and regular maintenance in order to continue moving the needle in the right direction.
However, there are many factors that can work [...]
Setting up the Facebook pixel to properly track ad performance can potentially entail several steps: not just adding the universal code that goes across your site, but also tracking events and shopping cart performance.
While Google Tag Manager has provided marketers a time-saving way to implement the pixel onto the site, [...]
As an account manager who works with many B2B clients, I was excited when LinkedIn Ads announced the launch of conversion tracking in their campaign manager last year. We were finally given a way to measure the impact of our advertising campaigns right in the interface.
However, as I started reporting [...]
Our personal and work lives have their own seasons of ups and downs. Sometimes, we encounter smooth sailing and others, we feel like we'll be torn about by the jagged rocks near the shore.
If things are rough at work, that affects life outside of work and vice versa. [...]