JCD Repair, a while-you-wait iPhone repair company targeting college students and young professionals, conducted this test with the help of Copy Hackers using Optimizely. The test ran to 100% of the site’s traffic for two weeks.
Humor is never guaranteed to work (especially puns), even with younger demographics. But, if you can pull it off, prospects not only respond better initially, they also are more likely to refer you to friends (viral love) and become far more brand loyal. So, it’s worth testing.
We wish the testing team in this instance had been able to measure further down the marketing funnel. As other Case Studies have shown, just because increased initial clicks don’t always lead to increased final conversions.