Medalia Art, an online source for Haitian, Brazilian, and Cuban art, conducted this test with the help of Wingify using Visual Website Optimizer.The only difference between the two versions was the profile picture.
This test was run on the homepage and was open to all traffic. After clicking through the painter’s picture, a visitor would be brought to a page that showed that same picture with a brief bio as well as examples of their work.
We thought this test did a great job of measuring past the clickthrough. This test also showed the benefit of a simple ab test that had solid results for the artists featured on this site.